Deloitte & Touche LLP’s latest comprehensive calls analysis on behalf of BT has been completed based on average calling patterns of BT Business customers.
Deloitte & Touche has analysed data related to actual BT customer call bills. From this, the average spend profile of BT Business customers spending at least £10 per quarter has been determined and this profile has been used to compare against key competitors.
The competitor tariffs used in the study were provided and verified by Telegen UK. The competitors featured in this analysis are:
| Opal | Thus | Telewest | Redstone | Carphone Warehouse |
| MCI | Centrica | Daisy | One.Tel | Cauldwell |
The calling patterns that this analysis is based on are shown below.
Based on the analysis of customers spending at least £10 per quarter on calls, Deloitte & Touche found that for the average BT Business customer1:
• Total Bill
| Daisy Business Talk | 30% |
| Redstone Business Connect 30 | 23% |
| Opal Direct Sales Tariff | 11% |
| Centrica Business Connect Plus | 7% |
| MCI National Focus Plan 1 | 6% |
| Thus BTG Essential | 6% |
| One.Tel Business Essentials | 1% |
| Average of competitors analysed |
6% |
Within this category, the largest saving by any competitor is only 8% against BT Business Plan.
BT Business Plan’s overall position is likely to be even stronger by factoring in an additional 5% Reward3 that customers can receive at the end of their contract.
• Fixed to Mobile
Call spend to mobiles contributes to nearly 40% of the overall call bill – the largest single call type.
BT Business Plan is competitive for calls to a mobile:
| Competitor | BT Business Plan is cheaper by |
| Opal Direct Sales Tariff | 23.5% |
| MCI National Focus Plan 1 | 18% |
| Telewest RATE TWO | 11% |
| Daisy Business Talk | 8% |
| One.Tel Business Essentials | 3% |
| Redstone Business Connect 30 | 1.6% |
Against an average of competitors in the analysis, BT Business Plan is 4.6% cheaper
on Fixed to Mobile calls to the four major mobile networks.
Based on average day time rates across the four major mobile operators, Deloitte & Touche compared BT Business Plan against the main competitor tariffs. Based on 2, 3 and 10 minute calls BT Business Plan is 4.8% cheaper than the average competitor tariff.
| Competitor | BT Business Plan is cheaper by |
| MCI National Focus Plan1 for a 2 minute call | 22% |
| Opal Direct Sales Tariff for a 10 minute call | 11% |
| Telewest RATE Two for a 3 minute call | 14% |
1) Pricing & Savings correct as at July 2005
2) Costs are based on a subscription to BT Business Plan. Annual minimum call spend and reconciliation fees apply.
See www.bt.com/businessplan for full terms & conditions
3) The 5% reward credit is based on eligible call spend. To find out which calls are eligible, see www.bt.com/business
Reconciliation fees apply if annual spend threshold is not met.
• Calls to NTS (Network Translation Services)
NTS call spend contributes to around 10% of the overall call bill.
BT Business Plan is consistently competitive for calls to NTS services against competitor tariffs:
| Competitor | BT Business Plan is cheaper by |
| Daisy Business Talk | 45% |
| One.Tel Business Essentials | 36% |
| Redstone Business Connect 30 | 41% |
| Thus BTG Essential 30K | 30% |
| Centrica Business Connect Plus | 48% |
| Cauldwell Elite Plus | 35% |
Against an average of competitors in the analysis, BT Business Plan is 38% cheaper on NTS calls.
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